Art direction of the 4th issue of mem’s contemporary fashion magazine Seventh Man, re-thinking all aspects of the design, layout and typography, leaving only the existing logotype.
Without a design team previously, the calibre of the design hadn’t been on a par with the internationally recognised contributors and photographers. This issue was seen as an opportunity to build a strong foundation for future incarnations to be based on.
Typographic systems were put in place to distinguish between the sections of the magazine. The modernist layout was an exercise in restraint and use of white space to reflect the style of the features within.
A decision was made to remove as much type as possible from the cover in a bid to make it iconic. It was then finished with a large ’7′ in clear varnish to attract attention from the shelves.